O dup\u0103-amiaz\u0103 destul de c\u0103lduroas\u0103 de Bucure\u0219ti estival, aglomerat, \u00eensorit \u0219i cu 25% mai pu\u021bin praf. La chio\u0219cul din dreapta mea se afl\u0103 o pancart\u0103 pe care scrie cu majuscule, negru pe alb: “LA NOI G\u0102SI\u021aI SUCURI RECI, \u00ceNGHE\u021aAT\u0102 \u0218I UN Z\u00c2MBET LARG DIN PARTEA V\u00c2NZ\u0102TOAREI!”.<\/p>\n
Toate bune p\u00e2n\u0103 aici. Mi-am zis: DA! Se poate face \u0219i marketing offline la col\u021b de strad\u0103. \u0218i ar fi perfect logic s\u0103 faci ceva original dac\u0103 vrei s\u0103 supravie\u021buie\u0219ti pe str\u0103du\u021ba \u00een care la 75m se afl\u0103 un Shop&Go. Cert este c\u0103 din pur\u0103 curiozitate am \u00eentors capul spre chio\u0219c, \u00eencerc\u00e2nd s\u0103-i \u00eent\u00e2lnesc z\u00e2mbetul v\u00e2nz\u0103toarei, ascuns\u0103 acolo in cote\u021bul din tabl\u0103 umplut cu autocolante, reclame \u0219i rafturi pline de ziare, reviste, \u021big\u0103ri, cola, batoane \u0219i alte bigudiuri. \u0218i \u00een loc de z\u00e2mbete demne de testimoniale Colgate, privirea mea a \u00eent\u00e2lnit o femeie in her 40s cu nasul b\u0103gat \u00een telefon \u0219i cu un sictir … ei bine, v\u0103 spun doar at\u00e2t: femeia era trist\u0103, plictisit\u0103 \u0219i \u00eencruntat\u0103. Nici vorb\u0103 de z\u00e2mbete. Acum eu am stat \u0219i-am analizat-o “la rece”: fie reclama era un clickbait, fie b\u0103ie\u021bii cu chio\u0219cul au o problem\u0103 serios\u0103 cu logistica. <\/span>Recomand un curs de brand management \u0219i SEO. <\/span><\/p>\n Oare un z\u00e2mbet face c\u00e2t 3 cafele share-uite pe 5 pagini cu engagement organic?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" O dup\u0103-amiaz\u0103 destul de c\u0103lduroas\u0103 de Bucure\u0219ti estival, aglomerat, \u00eensorit \u0219i cu 25% mai pu\u021bin praf. La chio\u0219cul din dreapta mea se afl\u0103 o pancart\u0103 pe care scrie cu majuscule, negru pe alb: “LA NOI G\u0102SI\u021aI SUCURI RECI, \u00ceNGHE\u021aAT\u0102 \u0218I UN Z\u00c2MBET LARG DIN PARTEA V\u00c2NZ\u0102TOAREI!”. Toate bune p\u00e2n\u0103 aici. Mi-am zis: DA! Se poate face \u0219i marketing offline la col\u021b de strad\u0103. \u0218i ar fi perfect logic s\u0103 faci ceva original dac\u0103 vrei s\u0103 supravie\u021buie\u0219ti pe str\u0103du\u021ba \u00een care la 75m se afl\u0103 un Shop&Go. Cert este c\u0103 din pur\u0103 curiozitate am \u00eentors capul spre chio\u0219c, \u00eencerc\u00e2nd s\u0103-i \u00eent\u00e2lnesc z\u00e2mbetul v\u00e2nz\u0103toarei, ascuns\u0103 acolo in cote\u021bul din tabl\u0103 umplut cu autocolante, reclame \u0219i rafturi pline de ziare, reviste, \u021big\u0103ri, cola, batoane \u0219i alte bigudiuri. \u0218i \u00een loc de z\u00e2mbete demne de testimoniale Colgate, privirea mea a \u00eent\u00e2lnit o femeie in her 40s cu nasul b\u0103gat \u00een telefon \u0219i cu un sictir … ei bine, v\u0103 spun doar at\u00e2t: femeia era trist\u0103, plictisit\u0103 \u0219i \u00eencruntat\u0103. Nici vorb\u0103 de z\u00e2mbete. Acum eu am stat \u0219i-am analizat-o “la rece”: fie reclama era un clickbait, fie b\u0103ie\u021bii cu chio\u0219cul au o problem\u0103 serios\u0103 cu logistica. Recomand un curs de brand management \u0219i SEO. Oare … <\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[183,1056,719,59],"class_list":["post-3275","post","type-post","status-publish","format-standard","hentry","category-stuff","tag-bucuresti","tag-chiosc","tag-marketing","tag-vara"],"_links":{"self":[{"href":"https:\/\/andreineagu.com\/blog\/wp-json\/wp\/v2\/posts\/3275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/andreineagu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/andreineagu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/andreineagu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/andreineagu.com\/blog\/wp-json\/wp\/v2\/comments?post=3275"}],"version-history":[{"count":2,"href":"https:\/\/andreineagu.com\/blog\/wp-json\/wp\/v2\/posts\/3275\/revisions"}],"predecessor-version":[{"id":3277,"href":"https:\/\/andreineagu.com\/blog\/wp-json\/wp\/v2\/posts\/3275\/revisions\/3277"}],"wp:attachment":[{"href":"https:\/\/andreineagu.com\/blog\/wp-json\/wp\/v2\/media?parent=3275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/andreineagu.com\/blog\/wp-json\/wp\/v2\/categories?post=3275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/andreineagu.com\/blog\/wp-json\/wp\/v2\/tags?post=3275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}